按广告类型汇总
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趋势图展示站点维度下 SP/SB 每月无效花销、有效花销和无效占比。下方两张风险表只列出“无效占比高于平均、占比仍在上升”的对象，并按最近月无效花销金额排序，适合直接进入否词、预算、竞价和关停排查。
趋势图展示站点维度下 SP/SB 每月无效花销、有效花销和无效占比。下方两张风险表只列出“无效占比高于平均、占比仍在上升”的对象，并按最近月无效花销金额排序，适合直接进入否词、预算、竞价和关停排查。
站点维度：月度花销趋势
站点维度：无效占比趋势
超平均且无效占比恶化的广告组合 Top 20
| # | 类型 | 站点 | 分类 | 广告组合 | 最近月无效花销 | 最近月无效占比 | 平均占比 | 环比恶化 | 连续上升月数 |
|---|---|---|---|---|---|---|---|---|---|
| 1 | SP | US | 葫芦 | EHD20B | $339 | 50.4% | 41.3% | +8.0pp | 3 |
| 2 | SP | US | 百叶窗EC款 | Shutter Exhaust Fan-EC14 | $150 | 94.5% | 41.3% | +41.2pp | 1 |
超平均且无效占比恶化的广告组 Top 30
| # | 类型 | 站点 | 广告组合 | 广告组 | 最近月无效花销 | 最近月无效占比 | 平均占比 | 环比恶化 | 连续上升月数 |
|---|---|---|---|---|---|---|---|---|---|
| 1 | SP | US | WF-FO-20-Wireless | Auto-FO-20-DW | $677 | 58.6% | 50.6% | +15.1pp | 1 |
| 2 | SP | US | WF-FW-18-DY | Auto-FW-18-DY | $269 | 95.6% | 50.6% | +30.4pp | 2 |
| 3 | SP | US | Stanchion Post SP-G8 | SP-G8 MP F | $90 | 91.4% | 50.6% | +47.2pp | 2 |
| 4 | SP | US | Wall Mount Fan FO-20-D | Oscillating Wall Mount Fan FO-20-D AUTO D | $87 | 92.2% | 50.6% | +0.4pp | 2 |
| 5 | SP | US | RV-WH-B | EM-rv tankless water heater-WH-B | $65 | 100.0% | 50.6% | +100.0pp | 1 |
| 6 | SB | US | Stanchion Post SP-G8 | SP-G8 SBV MP | $64 | 92.1% | 74.9% | +32.0pp | 1 |
| 7 | SP | US | Racing Wheel Stand | Racing wheel stand AUTO F | $58 | 79.6% | 50.6% | +23.0pp | 2 |
| 8 | SB | US | Stanchion Post SP-G8 | SP-G8 SBV ASIN | $38 | 97.5% | 74.9% | +39.7pp | 2 |
| 9 | SP | US | Shutter Exhaust Fan-EC20 | SPT-ASIN-EC20 | $34 | 72.3% | 50.6% | +56.8pp | 1 |
| 10 | SP | US | Wall Mount Fan FW-18-D | FW-18-D MP new F | $33 | 94.6% | 50.6% | +1.9pp | 2 |
| 11 | SP | US | WF-FO-20-Wireless | PM-keywords-FO-20-SW | $26 | 80.4% | 50.6% | +29.0pp | 1 |
| 12 | SP | US | Fan Total | Oscillating Wall Mount Fan FO-20-S+D MC D | $23 | 91.4% | 50.6% | +39.3pp | 1 |
| 13 | SP | US | EHD20B | SPT-ASIN-EHD20B | $22 | 100.0% | 50.6% | +80.9pp | 1 |
| 14 | SP | US | Stanchion Post SP-B6 | SP-B6 AUTO D | $19 | 100.0% | 50.6% | +6.1pp | 4 |
| 15 | SP | US | Fan Total | Fan ALL MB D | $18 | 94.8% | 50.6% | +2.4pp | 2 |
| 16 | SP | US | Stanchion Post SP-G8 | SP-G8 ME F stanchion | $11 | 100.0% | 50.6% | +94.4pp | 1 |